Because information is the key to understanding your business needs.
- Account Classification Guide – an ongoing process to help identify and prioritize customers in each geographic region.
- Key Account & Multi-Unit Profile Forms – profile of sales activity and product usage in key accounts (operations and managed properly).
- Menu Collection & Competitive Information – collected on a consistent basis.
- Monthly Priority Principal Reports – identifying major gains/losses, competitive activity, and outlook for next period, distributed electronically to our principals.
- Contract File – all secured contracts are kept and updated by expiration anniversary date.
- Trend Analysis – ongoing monitoring of sales to ensure products are moving through the system.
- Database provides principals with ongoing updated information and in-depth customer profiling.