Inform Food Brokerage Inc.

Sales Management

Knowledge is one of the most important components of Sales Management. Sales management provides consistent focus on priorities. Our sales team is trained in all levels of sales from product knowledge and presentation to computer skills, providing a dependable supply of information to the brand management team and our principals.

We utilize a fully integrated Web-based order entry, inventory, and accounting software package. We can offer you breakdowns by customer, territory, and market segment and create a data base. The sales team all use laptops to download information on a daily basis allowing us to provide activities by sales rep.

The goal is positive annual growth of revenue in your budget. To help achieve that goal we are constantly interpreting data.

We can analyze sales calls on a daily, weekly, and monthly basis. Broken down by type of call by operator class. We compare actual vs. targeted calls. Track cumulative sales vs. budget.

Administrative Management

Our accounting and records are consolidated in one central office so that our administration team can provide up-to-the-minute information and fulfill customer service needs on a timely basis. Among the many services provided by our support group are the following:

re invoicing/collections
electronic data interchange
inventory control
price list implementation and redistribution
Canadian customs clearance
Canadian label approvals/translation services
Agriculture Canada inspection services
North American freight logistics
buy - sell/currency management
customer service issues relating to order tracking and follow-up

Principal/Brand Management

The mission of the Brand Management Team is to provide an ongoing liaison between you and our Sales Team by providing the following:

Increase sales in dollars and cases
Build strong relationships between our Principals and Inform
Coordinate market visits by territory
Manage and distribute:
- Point of Sale
- Menu Development
- Applications
- Product specifications
- Web site
- Programs
- Competitive Information
Coordinate special projects (ex. New line launches and Trade Shows)
Review sales rep downloaded data
Review and process sample requests
Follow through on all principal leads
Investigate/process debits
Host external events to bring our principals closer to our customers.

Craig James
CEO

Phone: 604-326-3203
Fax: 604-324-1215

cjames@informbrokerage.com

In 1980, Rosita's Fine Foods developed a recipe acquired from an established Mexican restaurateur and rolled out a new product to the market - mexican burritos. Burritos were not exactly a staple of the Canadian diet. With no brand recognition or advertising budget, Rosita's co-founder Craig James drove his battered orange VW van around Vancouver, calling on pubs, corner stores and supermarkets to hand out samples of the "foreign" food with the rallying cry, "Have you had your burritos today?" From the very beginning, James demonstrated his ability to create a market where none existed.

Rosita's sale to their tortilla supplier led to the formation of Inform Brokerge. One of the first projects of the new company was convincing a local italian restaurateur to introduce his famous pasta sauces to a larger audience. Within 18 months, 100% distribution in the retail deli/meat departments and brand recognition had been achieved. Accomplishements of this nature continued over the next 16 years creating the foundation of Inform's success.

	Napoleon Veltri President Phone: 604-326-3204 Fax: 604-324-1215 nveltri@informbrokerage.com
In early 2000, Napoleon Veltri, one of the most experienced and dynamic food service personalities in the country, became a partner with James at Inform Brokerage. Together James and Veltri bring over 45 years of senior management expertise and a unique ability to bring products to life by creating significant opportunities for each brand.

	Cathy Dumelie Western Canada Sales Manager Phone: 604-326-3205 Fax: 604-324-1215 cdumelie@informbrokerage.com